DATA ANALYSIS & INSIGHTS
I love searching for answers. When I was a kid, I wanted to be an archaeologist. I think that's why I'm enamored with data, analysis, and insights.
​
You have a question, or an issue, maybe just a hunch, and you set upon digging. You sift through the things burying your treasure. You set aside the cold trails, the red herrings, but you keep the pieces of knowledge which are left sitting on your screen. You feel you're getting closer. Things are making more sense. Then at last, you find it, the thing that explains everything you've been wondering. You've found the artifact, or treasure, or gold that has been waiting to be uncovered. You've found truth.
​
Now you have to apply what you've learned for the better of your business.
50%
2019 YoY Growth
Experienced when we started using data to guide decisions. I had to develop KPI's for an industry because none existed. I had to find real data about our customers and turn it into tools for success.
25%
2020 YoY Growth
Despite COVID, AMET was able to grow due in large part to the data groundwork which had been laid the year before. This, in tandem with quick and effective strategic responses I pioneered for a dynamic market.
20%
2021 YoY Growth
Using data to drive strategy and decision making, revenue has been consistent. Not only does the business have more data than ever, but it has more and more relevant information to guide to long term success.
30%
2022 YoY Growth
While relying on old cornerstones of knowledge, this is what it looks like when a company has become an authority in the industry. Internally, logistics and processes are further streamlined.
FIND A STARTING POINT
Where to plant your shovel
​
Are you trying to learn about your business, the industry, or your customers? Why are you doing this? Is it to grow a product or begin a service?
TEST CONCEPTS
Did you find what you were looking for?
You have to find ways to show or, at least, give a strong reason to believe the KPI's are keys to behaviors. Failing to do so is just "wanting" things to work out. You're not planning or tooling, you're hoping.
DEVELOPING KPI'S
Knowing & Understanding
What are your drivers for success? Are they things you've done or seen before? Do your competitors know what they are? It's time to start digging.
DECISION MAKING
So now you know things
​
What are you going to do with new information about your business, industry, or customers? You can file it away for later or you can start applying it to stay ahead of the pack. How are new insights going to align with values to get you to your goals?